May the corporate workplace rest in peace
In a post-brand age enterprises are re-evaluating their real estate to create a visceral brand presence.
If a majority of desk-based work can be done from home, what does that mean for the corporate workplace? Far from being defunct, companies are looking to their formal headquarters with fresh eyes, viewing space as a tool for personal engagement, connecting with people through a very visceral kind of brand presence. We are entering an age of branded workplace design.